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personas

Persona or groups of persons help to answer the questions: "For whom is the teaching-learning arrangement developed?", "What is the motivation of the target group to use the teaching-learning arrangement?" and "Which design solutions could meet these requirements?
This is a method that serves to create fictitious, prototypical user group profiles, including realistic characteristics, goals, wishes and expectations. These profile(s) are the basis for a customized learning experience.
The goal is to develop a description and visualization of typical participants. The more detailed the personas are conceived and designed, the better gamified learning offers can be adapted to the real target group.

Here you get more information about creating a personas.